The live project set by Kenwood was to create a breakfast range aimed to target the expressive consumer. Concentrating on the kettle out of the breakfast range, the design rationale was to anticipate fashion and colour trends that would help the range stand out from other brands on the market. The design language was then applied to the entire range.
The geometric form of the KMix Kettle follows Kenwood’s design language of their Chef mixer. The slim body meant that it could be pushed against the wall, reducing space when not in use. It would appeal to an expressive consumer group because of the interchangeable splash of colour in the sheet metal wrap that creates the outer wall of the kettle.
The purpose of this module was to design for manufacture, the overall design had to be fully defined in terms of material choices, manufacturing processes and method of assembly. The outer casing wrap is press formed into shape and then wrapped around the the main body. To ensure there was structure to the wrap, ribbing was implemented into the body to prevent the wrap from being indented. By introducing an easy method to change the colour of the product during the manufacturing stage, will not only appeal to the expressive market but also benefit by keeping manufacturing costs down.